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The ROI-Driven Marketing Blog

Welcome to the ROI-Driven Marketing Blog. 

This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions. 

I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement. 

Be sure to subscribe and stay up to date with all things ROI-Driven Marketing. 

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When to Run a Brand Awareness Campaign vs. an Engagement Campaign: Making the Right Choice for Your Business

Today, I want to delve into a topic that many of us ponder over the eternal dilemma of whether to run a brand awareness campaign or an engagement campaign. Both have their unique benefits and ...
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Crafting a Winning Multi-Location Marketing Plan for Airbnb and VRBO Owners

Hey there, Airbnb and VRBO owners! Managing multiple vacation rental properties on these platforms can be both exciting and challenging. The potential for greater revenue and exposure is undeniable, ...
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Unlocking Brand Awareness Success: Top 10 Metrics to Measure Your Impact

Hey there, folks! Today, I'm thrilled to dive deep into the world of brand awareness and how to measure its impact. 📈 As entrepreneurs and marketers, we all understand the immense importance of ...
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Growing Success: A Multi-Location Marketing Plan for Lawn, Garden, and Agricultural Services

Hey there, fellow green thumbs and agricultural enthusiasts! Today, I want to dive deep into the world of multi-location marketing and share with you a comprehensive plan specifically tailored for ...
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8 Questions Every Marketer Should Ask Their Audience in 2023

Hey there, fellow marketers! As we find ourselves halfway through the year, I can't help but reflect on the ever-evolving landscape of marketing. It's a dynamic world out there, and to stay ahead of ...
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10 Tips for Geo-Targeting Marketing Qualified Leads in 2023

In the ever-evolving world of digital marketing, reaching the right audience at the right time is crucial for success. One powerful strategy that can significantly improve your marketing efforts is ...
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The Long-Term vs. Short-Term Impacts of Marketing ROI: A Comprehensive Analysis

In the world of marketing, Return on Investment (ROI) is a critical metric that helps businesses measure the effectiveness of their marketing efforts. However, it's essential to understand that ROI ...
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Key Metrics to Measure Monthly for Multi-Location Businesses

Running a multi-location business presents unique challenges, especially when it comes to tracking performance. With multiple sites to manage, it's crucial to have a clear understanding of what's ...
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How to Calculate ROI for Multi-Location Business Campaigns

In the world of multi-location businesses, calculating the Return on Investment (ROI) for marketing campaigns can seem like a daunting task. However, understanding your ROI is crucial for making ...
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5 Quick Wins to Improve Marketing Performance

In the marketing world, we're always looking for ways to improve performance and drive better results. Sometimes, it's the small changes that can make a big difference. Here are five quick wins that ...
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