In today's digital age, where the average attention span has become shorter than ever, capturing and retaining your target audience's attention is like a marketing superpower. But fear not, because ...
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The ROI-Driven Marketing Blog
Welcome to the ROI-Driven Marketing Blog.
This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions.
I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement.
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In today's digital age, where the average attention span has become shorter than ever, capturing and retaining your target audience's attention is like a marketing superpower. But fear not, because ...
Mary Cate Spires
6 Min Read
Today, I want to delve into a topic that many of us ponder over the eternal dilemma of whether to run a brand awareness campaign or an engagement campaign. Both have their unique benefits and ...
Mary Cate Spires
8 Min Read
When was the last time you needed to find something near you? For me, it was a restaurant because my husband and I tend to frequent the same three restaurants by our house, so we wanted to branch out.
Mary Cate Spires
7 Min Read
Do people know about your brand or company? Have they heard of you before? If no one is aware of your company, it will be challenging to convince them to buy your product or service. But what if ...
Mary Cate Spires
7 Min Read
How can you make money if no one has ever heard of your brand? To put it simply, most of the time, you won’t
Mary Cate Spires
10 Min Read