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The ROI-Driven Marketing Blog

Welcome to the ROI-Driven Marketing Blog. 

This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions. 

I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement. 

Be sure to subscribe and stay up to date with all things ROI-Driven Marketing. 

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Captivating Your Audience: Strategies to Grab and Hold Attention

In today's digital age, where the average attention span has become shorter than ever, capturing and retaining your target audience's attention is like a marketing superpower. But fear not, because ...
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When to Run a Brand Awareness Campaign vs. an Engagement Campaign: Making the Right Choice for Your Business

Today, I want to delve into a topic that many of us ponder over the eternal dilemma of whether to run a brand awareness campaign or an engagement campaign. Both have their unique benefits and ...
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Local SEO: Exactly How Important Are Reviews?

When was the last time you needed to find something near you? For me, it was a restaurant because my husband and I tend to frequent the same three restaurants by our house, so we wanted to branch out.
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Brand Awareness vs. Brand Reputation: What They Can Both Do For You

Do people know about your brand or company? Have they heard of you before? If no one is aware of your company, it will be challenging to convince them to buy your product or service. But what if ...
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Where to Start When Tracking Brand Awareness Campaigns

How can you make money if no one has ever heard of your brand? To put it simply, most of the time, you won’t
Picture of Mary Cate Spires Mary Cate Spires 10 Min Read
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