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The ROI-Driven Marketing Blog

Welcome to the ROI-Driven Marketing Blog. 

This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions. 

I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement. 

Be sure to subscribe and stay up to date with all things ROI-Driven Marketing. 

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4 Reasons You Should Invest in Digital Marketing

Think back to your last purchase. Any purchase. Walk yourself through that process. Perhaps you went out to eat at a new place. How did you find the restaurant? Did you already know about it, or did ...
Picture of Mary Cate Spires Mary Cate Spires 17 Min Read
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Local SEO: Exactly How Important Are Reviews?

When was the last time you needed to find something near you? For me, it was a restaurant because my husband and I tend to frequent the same three restaurants by our house, so we wanted to branch ...
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What's the Difference Between a Sales Qualified Lead and an Opportunity?

When it comes to good marketing, it is important that we track the quality of leads we are sending to sales.  Typically, this stops at sales-qualified leads. A sales qualified lead is a lead that ...
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Brand Awareness vs. Brand Reputation: What They Can Both Do For You

Do people know about your brand or company? Have they heard of you before? If no one is aware of your company, it will be challenging to convince them to buy your product or service. But what if ...
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What is a Marketing Qualified Lead?

Marketers love to use abbreviations and acronyms. If you are new to the industry, or even just digital marketing - this can leave you scratching your head. Acronyms particularly come into play when ...
Picture of Mary Cate Spires Mary Cate Spires 10 Min Read
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Where to Start When Tracking Brand Awareness Campaigns

  How can you make money if no one has ever heard of your brand? To put it simply, most of the time, you won’t
Picture of Mary Cate Spires Mary Cate Spires 10 Min Read
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What Are Buyer Personas and Why Do I Need Them?

Have you ever had the perfect marketing campaign go out and flop? All your hard work on that campaign went right down the drain. Did you look into why that happened? Did you do the necessary research ...
Picture of Mary Cate Spires Mary Cate Spires 13 Min Read
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Announcing the Release of My Book: On The Map

I am so thrilled to announce that my book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition is officially launched and live! I am ...
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Introducing ROI-Driven Marketing

I have always been an overachiever. Ever since I can remember, my work had to be perfect. I got straight A’s all the way through school, even college. Picture that kid in school who everyone hated, ...
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