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The ROI-Driven Marketing Blog

Welcome to the ROI-Driven Marketing Blog. 

This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions. 

I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement. 

Be sure to subscribe and stay up to date with all things ROI-Driven Marketing. 

10 Tips to Optimize Your Multi-Location Holiday Marketing Efforts
Captivating Your Audience: Strategies to Grab and Hold Attention
Unlocking Success: How to Measure Lead Close Rates as a Multi-Location Brand
Finding Your Digital Playground: Which Online Channels are Most Effective for Your Business?
Measuring Success in Q4: Unveiling the Key Metrics for Multi-Location Businesses
Finding the Goldilocks Budget: How Much Should Your Business Spend on a Lead?
Is Inbound Marketing Right for My Business?
Crafting a Seamless Customer Experience: A Multi-Location Business Guide
Navigating Top-of-Funnel Marketing Strategies in 2023: A Guide to Captivate Your Audience
Enhancing Multi-Location Marketing Campaigns: A Blueprint for Success
When to Run a Brand Awareness Campaign vs. an Engagement Campaign: Making the Right Choice for Your Business
Crafting a Winning Multi-Location Marketing Plan for Airbnb and VRBO Owners
Unlocking Brand Awareness Success: Top 10 Metrics to Measure Your Impact
Growing Success: A Multi-Location Marketing Plan for Lawn, Garden, and Agricultural Services
8 Questions Every Marketer Should Ask Their Audience in 2023
10 Tips for Geo-Targeting Marketing Qualified Leads in 2023
The Long-Term vs. Short-Term Impacts of Marketing ROI: A Comprehensive Analysis
Key Metrics to Measure Monthly for Multi-Location Businesses
How to Calculate ROI for Multi-Location Business Campaigns
5 Quick Wins to Improve Marketing Performance
How to Organize Your Marketing with a Martech Stack
Digital Marketing Metrics to Watch as a Multi-Location Business
5 Marketing Tools to Increase Sales in 2023
3 Marketing Tips for Multi-Location Businesses
4 Reasons You Should Invest in Digital Marketing
Local SEO: Exactly How Important Are Reviews?
What's the Difference Between a Sales Qualified Lead and an Opportunity?
Brand Awareness vs. Brand Reputation: What They Can Both Do For You
What is a Marketing Qualified Lead?
Where to Start When Tracking Brand Awareness Campaigns
What Are Buyer Personas and Why Do I Need Them?
Announcing the Release of My Book: On The Map
Introducing ROI-Driven Marketing
Check all our articles >