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The ROI-Driven Marketing Blog

Welcome to the ROI-Driven Marketing Blog. 

This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions. 

I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement. 

Be sure to subscribe and stay up to date with all things ROI-Driven Marketing. 

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Unlocking Success: How to Measure Lead Close Rates as a Multi-Location Brand

Today, I'm excited to dive into a topic that's essential for multi-location businesses looking to thrive – measuring lead close rates. We all know that generating leads is just one part of the ...
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Measuring Success in Q4: Unveiling the Key Metrics for Multi-Location Businesses

As we find ourselves in the final stretch of the year, it's time to gear up for a strong finish in Q4. For multi-location businesses, this quarter presents unique challenges and opportunities. It's a ...
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Finding the Goldilocks Budget: How Much Should Your Business Spend on a Lead?

In today's fast-paced digital landscape, businesses of all sizes are constantly seeking ways to generate leads and grow their customer base. Whether you're a small startup or a well-established ...
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Unlocking Brand Awareness Success: Top 10 Metrics to Measure Your Impact

Hey there, folks! Today, I'm thrilled to dive deep into the world of brand awareness and how to measure its impact. 📈 As entrepreneurs and marketers, we all understand the immense importance of ...
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The Long-Term vs. Short-Term Impacts of Marketing ROI: A Comprehensive Analysis

In the world of marketing, Return on Investment (ROI) is a critical metric that helps businesses measure the effectiveness of their marketing efforts. However, it's essential to understand that ROI ...
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Key Metrics to Measure Monthly for Multi-Location Businesses

Running a multi-location business presents unique challenges, especially when it comes to tracking performance. With multiple sites to manage, it's crucial to have a clear understanding of what's ...
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How to Calculate ROI for Multi-Location Business Campaigns

In the world of multi-location businesses, calculating the Return on Investment (ROI) for marketing campaigns can seem like a daunting task. However, understanding your ROI is crucial for making ...
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Digital Marketing Metrics to Watch as a Multi-Location Business

Navigating the world of digital marketing for multi-location businesses can feel like a labyrinth. With multiple markets to cater to, each with its unique characteristics, it might seem almost ...
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What's the Difference Between a Sales Qualified Lead and an Opportunity?

When it comes to good marketing, it is important that we track the quality of leads we are sending to sales. Typically, this stops at sales-qualified leads. A sales qualified lead is a lead that ...
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What is a Marketing Qualified Lead?

Marketers love to use abbreviations and acronyms. If you are new to the industry, or even just digital marketing - this can leave you scratching your head. Acronyms particularly come into play when ...
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