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The ROI-Driven Marketing Blog

Welcome to the ROI-Driven Marketing Blog. 

This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions. 

I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement. 

Be sure to subscribe and stay up to date with all things ROI-Driven Marketing. 

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What's the Difference Between a Sales Qualified Lead and an Opportunity?

When it comes to good marketing, it is important that we track the quality of leads we are sending to sales.  Typically, this stops at sales-qualified leads. A sales qualified lead is a lead that ...
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What is a Marketing Qualified Lead?

Marketers love to use abbreviations and acronyms. If you are new to the industry, or even just digital marketing - this can leave you scratching your head. Acronyms particularly come into play when ...
Picture of Mary Cate Spires Mary Cate Spires 10 Min Read
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Where to Start When Tracking Brand Awareness Campaigns

  How can you make money if no one has ever heard of your brand? To put it simply, most of the time, you won’t
Picture of Mary Cate Spires Mary Cate Spires 10 Min Read
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