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The ROI-Driven Marketing Blog

Welcome to the ROI-Driven Marketing Blog. 

This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions. 

I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement. 

Be sure to subscribe and stay up to date with all things ROI-Driven Marketing. 

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Announcing the Release of My Book: On The Map

I am so thrilled to announce that my book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition is officially launched and live! I am ...
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Introducing ROI-Driven Marketing

I have always been an overachiever. Ever since I can remember, my work had to be perfect. I got straight A’s all the way through school, even college. Picture that kid in school who everyone hated, ...
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