--- title: The ROI-Driven Marketing Blog | News description: News | In this blog, Mary Cate Spires will cover topics to help you stop wasting marketing dollars and start improving your revenue ROI. image: https://www.marycatespires.com/hubfs/DSC03451.jpeg --- [![MCS Logo Variations_6](https://www.marycatespires.com/hubfs/MCS%20Logo%20Variations_6.png)](https://www.marycatespires.com/) [![MCS Logo Variations_5](https://www.marycatespires.com/hubfs/MCS%20Logo%20Variations_5.png)](https://www.marycatespires.com/) - [Meet Mary Cate](https://www.marycatespires.com/about-mary-cate-spires) - [Book](https://www.amazon.com/dp/B09QP6QBF2) - [Speaking](https://www.marycatespires.com/digital-marketing-keynotes-mary-cate-spires) - [Resources](https://www.marycatespires.com/roi-marketing-resources) - [Digital Marketing Audit](https://www.marycatespires.com/mary-cate-spires-digital-marketing-audit) - [Blog](https://www.marycatespires.com/roi-driven-marketing-blog) [Free Consult](https://www.marycatespires.com/free-marketing-consultation-with-mary-cate-spires) ![DSC_6395 (1)](https://www.marycatespires.com/hubfs/DSC_6395%20(1).jpg) # The ROI-Driven Marketing Blog Welcome to the ROI-Driven Marketing Blog.  This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions.  I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement.  Be sure to subscribe and stay up to date with all things ROI-Driven Marketing.  ALL CATEGORIES - [all Categories](https://www.marycatespires.com/roi-driven-marketing-blog) - [Data & Analytics](https://www.marycatespires.com/roi-driven-marketing-blog/tag/data-analytics) - [Marketing Strategy](https://www.marycatespires.com/roi-driven-marketing-blog/tag/marketing-strategy) - [Digital Marketing](https://www.marycatespires.com/roi-driven-marketing-blog/tag/digital-marketing) - [Brand Awareness & Reputation](https://www.marycatespires.com/roi-driven-marketing-blog/tag/brand-awareness-reputation) - [Content Marketing](https://www.marycatespires.com/roi-driven-marketing-blog/tag/content-marketing) - [Research](https://www.marycatespires.com/roi-driven-marketing-blog/tag/research) - [News](https://www.marycatespires.com/roi-driven-marketing-blog/tag/news) - [SEO](https://www.marycatespires.com/roi-driven-marketing-blog/tag/seo) ### [Announcing the Release of My Book: On The Map](https://www.marycatespires.com/roi-driven-marketing-blog/announcing-the-release-of-my-book-on-the-map) I am so thrilled to announce that my book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition is officially launched and live! I am ... [Read full article](https://www.marycatespires.com/roi-driven-marketing-blog/announcing-the-release-of-my-book-on-the-map) [  Read Article](https://www.marycatespires.com/roi-driven-marketing-blog/announcing-the-release-of-my-book-on-the-map) [News](https://www.marycatespires.com/roi-driven-marketing-blog/tag/news) ### [Announcing the Release of My Book: On The Map](https://www.marycatespires.com/roi-driven-marketing-blog/announcing-the-release-of-my-book-on-the-map) I am so thrilled to announce that my book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition is officially launched and live! I am ... [![Picture of Mary Cate Spires](https://app.hubspot.com/settings/avatar/4af70d80239e4f1e37734c9a817c8a98) Mary Cate Spires](https://www.marycatespires.com/roi-driven-marketing-blog/author/mary-cate-spires) 6 Min Read [  Read Article](https://www.marycatespires.com/roi-driven-marketing-blog/introducing-roi-driven-marketing) [News](https://www.marycatespires.com/roi-driven-marketing-blog/tag/news) ### [Introducing ROI-Driven Marketing](https://www.marycatespires.com/roi-driven-marketing-blog/introducing-roi-driven-marketing) I have always been an overachiever. Ever since I can remember, my work had to be perfect. I got straight A’s all the way through school, even college. Picture that kid in school who everyone hated, ... [![Picture of Mary Cate Spires](https://app.hubspot.com/settings/avatar/4af70d80239e4f1e37734c9a817c8a98) Mary Cate Spires](https://www.marycatespires.com/roi-driven-marketing-blog/author/mary-cate-spires) 3 Min Read [Check all our articles >](https://www.marycatespires.com/roi-driven-marketing-blog/all) ![MCS Logo Variations_5](https://www.marycatespires.com/hs-fs/hubfs/MCS%20Logo%20Variations_5.png?width=3521&height=786&name=MCS%20Logo%20Variations_5.png) [Meet Mary Cate](https://www.marycatespires.com/about-mary-cate-spires) [Book](https://www.marycatespires.com/early-access-to-on-the-map) [Let"s Talk](https://www.marycatespires.com/contact-mary-cate?hsLang=en) [Resources](https://www.marycatespires.com/roi-marketing-resources) [Blog](https://www.marycatespires.com/roi-driven-marketing-blog) Copyright @ 2022.