The holiday season is not only a time for festivities and goodwill but also a critical period for businesses, especially multi-location ones, to maximize their marketing efforts. With consumers in a ...
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The ROI-Driven Marketing Blog
Welcome to the ROI-Driven Marketing Blog.
This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions.
I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement.
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Recent Posts
The holiday season is not only a time for festivities and goodwill but also a critical period for businesses, especially multi-location ones, to maximize their marketing efforts. With consumers in a ...
Mary Cate Spires
5 Min Read
In today's digital age, where the average attention span has become shorter than ever, capturing and retaining your target audience's attention is like a marketing superpower. But fear not, because ...
Mary Cate Spires
6 Min Read
Today, I'm excited to dive into a topic that's essential for multi-location businesses looking to thrive – measuring lead close rates. We all know that generating leads is just one part of the ...
Mary Cate Spires
9 Min Read
Today, I'm diving into the exciting world of digital marketing to answer a question that plagues many entrepreneurs and marketing professionals: "Which online channels are most effective for your ...
Mary Cate Spires
8 Min Read
As we find ourselves in the final stretch of the year, it's time to gear up for a strong finish in Q4. For multi-location businesses, this quarter presents unique challenges and opportunities. It's a ...
Mary Cate Spires
8 Min Read
In today's fast-paced digital landscape, businesses of all sizes are constantly seeking ways to generate leads and grow their customer base. Whether you're a small startup or a well-established ...
Mary Cate Spires
7 Min Read
Today, I want to dive into a topic that's been a game-changer for many companies but might still leave some wondering if it's the right fit for their business. We're talking about inbound marketing. ...
Mary Cate Spires
8 Min Read
Today, let's dive into a topic that's close to my heart: creating an exceptional customer experience for multi-location businesses. In a world where customer expectations are higher than ever, ...
Mary Cate Spires
6 Min Read
Let's talk about a topic that's been the heartbeat of successful marketing in 2023 - Top-of-Funnel (TOFU) Marketing Strategies. As we all know, the marketing landscape is constantly evolving, and ...
Mary Cate Spires
7 Min Read
Today, I'm excited to delve into a topic that's close to my heart – Multi-Location Marketing Campaigns. If you're running a business with multiple locations, you understand the unique challenges that ...
Mary Cate Spires
5 Min Read