As a digital marketer, I've seen firsthand how the right tools can make all the difference in executing successful campaigns. One of the most powerful tools at our disposal today is a Martech Stack. ...
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The ROI-Driven Marketing Blog
Welcome to the ROI-Driven Marketing Blog.
This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions.
I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement.
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Recent Posts
As a digital marketer, I've seen firsthand how the right tools can make all the difference in executing successful campaigns. One of the most powerful tools at our disposal today is a Martech Stack. ...
Mary Cate Spires
5 Min Read
Navigating the world of digital marketing for multi-location businesses can feel like a labyrinth. With multiple markets to cater to, each with its unique characteristics, it might seem almost ...
Mary Cate Spires
4 Min Read
There are many marketing tools available to increase sales in 2023. Some examples include social media, email marketing, and website design. It is important to find the right tools for your business ...
Mary Cate Spires
6 Min Read
Doing anything multiple times can be difficult, but what about marketing for more than one location? It can seem almost impossible.
Mary Cate Spires
8 Min Read
Think back to your last purchase. Any purchase. Walk yourself through that process. Perhaps you went out to eat at a new place. How did you find the restaurant? Did you already know about it, or did ...
Mary Cate Spires
17 Min Read
When was the last time you needed to find something near you? For me, it was a restaurant because my husband and I tend to frequent the same three restaurants by our house, so we wanted to branch out.
Mary Cate Spires
7 Min Read
When it comes to good marketing, it is important that we track the quality of leads we are sending to sales. Typically, this stops at sales-qualified leads. A sales qualified lead is a lead that ...
Mary Cate Spires
6 Min Read
Do people know about your brand or company? Have they heard of you before? If no one is aware of your company, it will be challenging to convince them to buy your product or service. But what if ...
Mary Cate Spires
7 Min Read
Marketers love to use abbreviations and acronyms. If you are new to the industry, or even just digital marketing - this can leave you scratching your head. Acronyms particularly come into play when ...
Mary Cate Spires
10 Min Read
How can you make money if no one has ever heard of your brand? To put it simply, most of the time, you won’t
Mary Cate Spires
10 Min Read