Today, I want to delve into a topic that many of us ponder over the eternal dilemma of whether to run a brand awareness campaign or an engagement campaign. Both have their unique benefits and ...
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The ROI-Driven Marketing Blog
Welcome to the ROI-Driven Marketing Blog.
This blog is designed to help you put an end to wasted marketing spend by focusing on data and research to make strategic decisions.
I will discuss topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement.
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