I have always been an overachiever. Ever since I can remember, my work had to be perfect. I got straight A’s all the way through school, even college. Picture that kid in school who everyone hated, because they did all the extra credit and asked about assignments. Well, that was me!
That obsession actually led me to the path I’m on today. In fact, an extra credit opportunity is what led me to a digital marketing internship that changed my life.
Anyways, back to the point.
This enthusiasm of success and being the best has led me to question marketing and what actually works.
Today, my biggest pet peeve is wasting money. It is estimated that one business can lose up to $400 billion dollars in one year simply due to bad marketing. I don’t know about you, but this makes my skin crawl.
In my experience, I have learned that solid, accurate data and extensive research can set your marketing up for success, increase your revenue ROI and ultimately affect your business’ bottom line. Who doesn’t want to do that?
My desire is to share my expertise and my process for improving marketing ROI with all marketers, business owners, and anyone interested in smart marketing spending.
Both in this blog and through my YouTube channel, I am going to dive into topics like research, driving qualified traffic, data & analytics, brand awareness and reputation, lead generation, lead nurturing, and sales enablement.
You will find downloadable resources, created by me, that you can use and implement into your business right away.
I hope you’ll join me on this journey and subscribe to The ROI-Driven Marketing Blog.
I look forward to stomping out wasted marketing spend together.
I am so thrilled to announce that my book, On The Map: How Multi-Location Businesses Can Use Digital Marketing to Grow Revenue and Stay Ahead of the Competition is officially launched and live! I am ...