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ROI-DRIVEN MARKETING

Improve your Marketing Performance with Data and Research

Mary Cate Spires knows what it means to use digital marketing to increase marketing ROI. She uses data and research to help her clients set and measure realistic goals, and hit them time and time again -- pivoting when necessary to optimize what’s working and quickly abandon what isn’t.


Her experience and success with using digital marketing to improve companies' mROI make her the leading expert on ROI-Driven Marketing.
 

Marketing without a focused strategy is costly

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The estimated amount bad marketing can cost a business in one year

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Of marketers' budgets are wasted

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The estimated amount businesses lose on average due to poor quality data

Are you worried this could be your organization?

Focus your efforts and save money with a digital marketing audit

Mary Cate Spires will audit your entire digital marketing strategy, helping you spend your marketing budget wisely and improve your mROI.

Her comprehensive digital marketing audit will take a deep-dive into your digital marketing efforts and provide you with the necessary actions to increase ROI.

Each audit includes a thorough review of your company’s:

Buyer personas & journey
Competitors
Website
Analytics
Social Media
Tech stack & partners

Come away with a clearer picture of your digital marketing performance and a roadmap to improved mROI.

Without proper research and data, marketers and businesses are making decisions without having all of the information available to them, leading to:

mcs-icons-Wasted Marketing Spend
Wasted Marketing Spend
mcs-icons-Low mROI
Low mROI
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Poor Lead Quality
mcs-icons-Poor Conversion Rates
Poor Conversion Rates

Marketers desperately need to take a step back and refocus their efforts with the right tools, resources and strategies. 

Take the first step with a comprehensive digital marketing audit.

Mary Cate will research your buyers and competitors, examine your existing digital marketing efforts, and provide a priority list of recommendations and goals to kickstart your ROI.

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Consulting to improve marketing ROI within your organization

It is the responsibility of marketing executives to be good stewards of marketing dollars and make decisions to move their companies ahead of the competition. It is also their responsibility to have good processes in place to be gathering and acting on accurate data. 

You know that revenue is the ultimate sign of success. Ensuring that your digital marketing foundation is solid and your marketers know what to look for when making strategic decisions is critical to increasing revenue and return on investment. 

Turn your business into a marketing machine with Mary Cate’s 7 step process.